Happy New Year! January 1st is the favored day for many entrepreneurs to make New Year’s Resolutions on how they will make this New Year, their best ever. I am a big proponent of looking at the future and creating a plan with actionable, measurable steps toward achieving those goals. One of those goals should be Email List Building and identifying how much you want your “List” to grow. They should also include weekly tracking to confirm that the growth you are reaching for is on target.
WHY build your email list?
Entrepreneurs tell me all the time… I don’t need a List, I have a huge following on all my Social Media platforms or my company keeps all that data I don’t need to worry. But in case no one has shared this with you before, I feel obligated to tell you that those aren’t your lists! Facebook, Twitter, LinkedIn, Instagram, Periscope, BLAB, SnapChat, etc. all hold their own lists, you have access to them when you use that platform but if any of these companies decided to shut down or charge you a fee for using the list you would find yourself wishing you had been collecting the information from the people that are interested in your products or services all along. That is why I always say…
“If you aren’t building your list, you are missing out on the Future of your Business!” – Vicki Fitch
The long term sustainable growth of your business depends on you having access to the people that have interest in what you sell or do. PERIOD. If you no longer had access to them you would have to start over from scratch and there are many, many people that have had to do just that because they lost control of a hacked social media account. Just ask Chalene Johnson what happened to her!
So now that I have given you some clarity on what you need to do to build a successful business, it’s time to put it into practice and protect yourself and your future business by doing a LIST BUILDING CHALLENGE!
I am a big fan of Nathalie Lussier’s Free 30 Day List Building Challenge and I would LOVE for you to do it with me and the Entrepreneurial Rock Stars! Everything is more fun when you do it together as a community so join me and the Rock Stars as we stretch and grow this year and work on making sure the Future of our Business is SOLID by growing our List.